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Brand Manager & Creative Team Lead
Leading global creative strategy and visual identity
Elina Uretsky
Creativity That Delivers
I’m a Creative Team Lead and Brand Manager at Rakuten Viber, leading global branding, campaigns, and cross-channel projects for 1B+ users. I’ve shaped Viber’s visual identity, rolled out strategic initiatives across digital, social, and product, and brought AI tools into our daily workflow to boost creativity and efficiency.
​Before that, I was a Brand Designer and Art Director at Gitam BBDO, building campaigns and visual identities for top consumer brands.
My background in both agencies and in-house helps me balance big-picture strategy with hands-on creative execution.
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